On Tuesday May 11, I talked with Judith and Jim on my radio show - Promo 101 Create and Promote. You can listen to the show below or download your own copy of the show - first a little about The Heart of Marketing by Judith and Jim
About The Heart of Marketing
“The Heart of Marketing” is a book about marketing. But more important, it’s a book about soft sell marketers, and their desire to market and sell their products and services online or off without compromising their personal and professional values or integrity. “The Heart of Marketing” emphasizes respecting people in the commercial marketplace without sacrificing the desire to create a large income and a substantial profit.
About Judith and Jim --
Judith Sherven, PhD and Jim Sniechowski, PhD are a husband and wife psychology team. With no background in sales or marketing they’ve created an expansive online career in less than four years. The leading voice for the soft sell approach to marketing and sales, they are best known for producing the only Internet marketing conference for the Soft Sell Community which they call “Bridging Heart and Marketing.” They founded the Soft Sell Marketers Association (SSMA) to provide support, training, and community for fellow soft sell marketers. The SSMA is dedicated to helping you grow your business as you grow you Self. http://www.softsellmarketersassociation.org/
For More Information -
Additional Bio Information - http://virtualblogtour.blogspot.com/2009/04/biography-information-for-judith.html
